Digital + Social Campaign | Motion + Design
Two Sides of Paulo
TikTok Interactive Add-On | Paid Ad Spot
The spot begins with Dr Paolo Macchiarini being a loving, attentive, and smart boyfriend. Curiosity and intrigue can lead to problems for Paolo, and the video transitions quickly into colleagues and friends questioning his methods and sanity.
We asked fans if they agreed with his methods. By shaking the phone, it would lead to a landing page featuring the trailer and sneak peeks into season 2.
Claustrophobic
Reels / TikTok
We wanted to create a asset that saw Benitaa’s POV. Using a framing technique to close the video composition inward on itself, we simulated the loss of breath and feeling of claustrophobia on Benita as we see her world smothered by Dr Macchiarini’s actions.
The Dr. Paolo Effect
Reels / TikTok Video Series
This three part series brought fans directly into the world of Paolo, transforming his iconic scenes into soundbites that were memorable and reflecting of his choices to manipulate others.
BTS vs Final Scene
Reels / TikTok
Giving fans a sneak peek behind the lens to get a glimpse of actors on set. We married custom captured content from set with an actual scene from the show.
User Generated Content
Instagram Rave Series
Highlighting some of our favorite comments and reviews from the show’s fans.
The Team
Client: Peacock
Agency: BOND
CD: Brad Burris
Design Lead: Vanessa Menache
Design & Motion: Ryan Figard, Seyeon Thompson
AV: Dimas Corona
Copy: Matthew Grippi
Strategy: Carla Rosales
CM: Sofia Cabrera
Accounts: Alexandra Kugler, Erin Weir
Ops: Nikki Llewllyn