Digital + Social Campaign | Art Direction + Design
First Look Images
We’re Back Talent Video
Instagram Reels / TikTok
To get fans excited for the return of their favorite characters, the cast of Monk helped get the word out by recording some fun moments on set while announcing their back for their return to the big screen.
Here’s What Happened
Instagram Reels / TikTok
Monk vs Shawn
Monk x Psych Crossover
To create some fun crossover between our fan bases. We decided to bring back the hilarious moment from the final scene in Psych, where Shawn and friends are referencing that they hired Monk instead of them.
Fans loved the crossover and the collab was a big hit, boosting views and love for the new Monk movie.
Monk is infamously known for his recaps in each episode, to recount how the crime unfolded. We sourced some of his best “Here’s What Happened” moments and created a double stack video. Leading off with Natalie from the new Monk movie, we quickly cut to a montage of some of Monk’s best episodes from across his previous tv series.
Blast From The Past
Image Carousel
Fans have loved the characters and actors of Monk for years. We wanted to celebrate the cast for sticking together throughout the years and reuniting on the set for their new movie together. We created a carousel for IG that highlighted characters from their early days on the series to the film set in modern day.
BTS to Final Scene
Instagram Reel / TikTok
To give the loyal fans of Monk a sneak peek into the filming process of the new film, we captured BTS from set and created a double stack video with the final scene from the film.
GIPHY GIFs
Monk’s most relatable moments from the film were turned into GIFs for fans to share as responses online.
Clip Selects
The Team
Client: Peacock
Agency: BOND
CD: Brad Burris
AD: Ryan Figard
Design & Motion: Ryan Figard, Gabe Mangold
AV: Dimas Corona
Copy: Matthew Grippi
Strategy: Carla Rosales
CM: Sofia Cabrera
Accounts: Alexandra Kugler, Kristen Swett
Ops: Nikki Llewllyn