Digital + Social Campaign
Creative + Art Direction | Design + Motion
7” Vinyl Social Spot
To launch the 7” vinyl album and drive pre-orders, Disney Music Group tapped us to create a fun, energetic spot featuring Flash, the beloved sloth from the original film. The piece teased Shakira’s latest single, “ZOO,” while giving fans a sneak preview of the film’s energy and sound.
The spot ran across social platforms, including YouTube, and reached over 200,000 views in its first 24 hours, kicking off the campaign with major momentum.
Paid Ad Spot
The Team
Client: ABC Television
Agency: BOND
CD: Brad Burris
AD: Ryan Figard
Design & Motion: Ryan Figard, Courtney Johnson, Gabe Mangold, Ty Baron
AV: Nolan Ford, Dimas Corona, Max Alborn, Michael Yanoska
Copy: David Rosenzweig
Strategy: Sigourney Low
Accounts: Alexandra Kugler, Alex Chum
Ops: Erin Weir, Emily Smith, Nikki Llewellyn