F1 Race Card Promos

When F1 The Movie raced into theaters, BOND teamed up to deliver an electrifying digital experience: an AR race card generator that placed fans on Team APXGP. This interactive tool launched with a slick promo campaign that let users create personalized digital trading cards—complete with realistic car imagery, stats, and exclusive film touches—laying the groundwork for deeper engagement. (f1themovie.com, brandvm.com)

The activation hit the track hard, popping up across TikTok and Instagram with the tagline “Ride with us, you won’t regret it!” as fans proudly shared their custom APXGP identity ahead of the June 27 release. Each race promo was strategically timed to align with real-world F1 stops in Monaco, Miami, Spain, and Canada, keeping the campaign in sync with the global circuit.

To cap it off, fans who created their race cards were entered into a sweepstakes to attend the official NYC premiere of F1 The Movie—making the digital experience feel even more personal and rewarding.

I helped take two of the key promo pieces over the finish line, ensuring they shipped strong and on time as part of this high-speed rollout.