Social Assets + Campaign
Creative Direction + Design + Motion
7” Vinyl Social Spot
Paid Ad Spot
To launch the 7” vinyl album and drive pre-orders, Disney Music Group tapped us to create a fun, energetic spot featuring Flash, the beloved sloth from the original film. The piece teased Shakira’s latest single, “ZOO,” while giving fans a sneak preview of the film’s energy and sound.
The spot ran across social platforms, including YouTube, and reached over 200,000 views in its first 24 hours, kicking off the campaign with major momentum.
THE TEAM
Client: Disney Music Group
Agency: BOND
CD: Brad Burris, Ryan Figard
AD: Ryan Figard
2D Design & Motion: Ryan Figard, Andrew Albritton
Operations: Erin Weir, Maddie Buckman
Accounts: Ari Norvelle