Social Assets + Campaign
Creative Direction + Design + Motion
7” Vinyl Social Spot
To launch the 7” vinyl album and drive pre-orders, Disney Music Group tapped us to create a fun, energetic spot featuring Flash, the beloved sloth from the original film. The piece teased Shakira’s latest single, “ZOO,” while giving fans a sneak preview of the film’s energy and sound.
The spot ran across social platforms, including YouTube, and reached over 200,000 views in its first 24 hours, kicking off the campaign with major momentum.
Paid Ad Spot
Vinyl Pre-Orders
Paid Ad Spots
To continue driving pre-orders and sales, we crafted two additional social-forward spots for Disney Music Group.
The first transported fans back into the city of Zootopia, featuring Judy, Nick, and our new friend Gary texting, dancing, and celebrating in front of Gazelle’s latest billboard and album art. Through custom animation and thoughtful use of the film’s toolkit, we kept fans fully immersed in the world while keeping the soundtrack top of mind as the premiere approached.
The second spot focused on the vinyl itself, transforming it into a vibrant Zootopia dance floor. Characters popped in and out of frame through custom animation and rotoscoped film moments, blending seamlessly with toolkit assets to deliver our final push before release. The result kept excitement high and gave fans the perfect reason to pick up the custom vinyl as the film hit theaters.
THE TEAM
Client: Disney Music Group
Agency: BOND
CD: Brad Burris, Ryan Figard
AD: Ryan Figard
2D Design & Motion: Ryan Figard, Andrew Albritton
Operations: Erin Weir, Maddie Buckman
Accounts: Ari Norvelle